Newpark Hotel - Strategy Formulation
The Newpark Hotel, a family-run business, care deeply about creating a brighter, greener future. Sustainability is more than just a term, it’s a way of doing business.
Veri Connect empowered their team to develop a unique Sustainability Strategy and activate it with their staff, suppliers, and guests every day.
The Newpark Hotel have a vision; to build a sustainable world where people, the environment, and businesses can thrive together.
This family business is driven to take actions that will leave a legacy of prosperity for future generations.
Challenge
To empower the management and staff, through increased knowledge and literacy on Sustainability issues, and draft a unique Sustainability Strategy.
The strategy was to be aligned with the business goals, mission and values.
The empowerment was achieved through a number of strategic pillars:
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Sustainability Mindset & Code of Behaviour:
Activate a change in mindset and behaviour to ensure adoption of sustainable practices.
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Personal Responsibilities:
Educate and empower employees to take meaningful action to deliver more sustainable work practices.
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Align with Business Strategy:
Update the business strategy to align with sustainability targets to achieve the wider goals of the business.
Solution
Veri Connect collaborated with Newpark Hotel management to deliver a comprehensive education and training programme (Climate Action 101) to a team of employees from across the business.
The programme brought the team on a sustainability journey to explore how Climate Change would impact their business and understand what actions they could take to build resilience throughout the organsation.
Together we formulated a strategy with 5 key pillars:
- Energy Efficiency
- Waste & Water Management
- Community Engagement
- Carbon Footprint Reduction
- Ethical Sourcing
Result
The Newpark Hotel formulated their unique Sustainability Strategy to inform all future decisions. A number of key objectives were achieved as part of this project, namely:
- Formation of a “Green Team” to oversee all sustainability efforts within the hotel.
- Certification with Green Hospitality.
- Providing Sustainable Transport solutions for guests and employees.
- Introduction of waste separation systems throughout all operations.
Testimonial
“The practical approach and industry relevance of the training have empowered our staff to champion eco-friendly initiatives, enhancing our green credentials and positively impacting the guests experience. I highly recommend Climate Action 101 to fellow hotels seeking a credible and effective way to boost their climate action efforts.”
Joanna Hannick, Marketing Manager, Newpark Hotel
