ESB - Strategy Activation
The ESB strategy Driven to Make a Difference: Net Zero by 2040 is an innovative plan to mitigate the impacts of Climate Change.
ESB approached Veri Connect to assist with activating this strategy throughout their 7,000 strong workforce.
Driven to Make a Difference: Net Zero by 2040 is designed to align actions and decisions with the ESB’s purpose and values. This strategy directly supports the UN Sustainable Development Goals (SDGs) which provide a global blueprint to achieve a better and more sustainable future for all by 2030.
By decarbonising the electricity system and using clean power to replace fossil fuels in sectors such as heat and transport, ESB will be a key enabler of a zero-carbon energy system.
Challenge
To Activate the ESB sustainability strategy Driven to Make a Difference: Net Zero by 2040 throughout multiple teams and departments.
The required programme outcomes were:
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Sustainability focused company culture:
Embed sustainability-focused behaviours in daily operations
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Accelerate accessible learning:
Deliver engaging, digital-first programme content on multiple platforms
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Align Business & Sustainability Strategies
Ensure alignment with ESB’s broader sustainability and transformation goals.
Solution
Veri Connect partnered with ESB to develop a self-directed Sustainability Essentials training programme.
We created an engaging 1 hour self-directed training programme (compatible with all platforms). This served as an introductory module on ESB’s sustainability journey, aligning with the STEP programme.
- Simplified complex sustainability concepts using animation
- Designed a badge-based certification system
- Connected to ESB’s Navigators programme for CPD opportunities.
- Delivered using Veri training management software
- Ensured compliance with relevant legislation
Result
Trained 7,000 employees in Sustainability Essential training, embedding a Sustainability Mindset and developing behaviour that culminate in achieving strategic goals.
- Engagement – 2,400 employees voluntarily within first 10 weeks of the programme
- Real-world Relevance – leaders shared practical insights, making learning relatable and impactful.
- Universal Design – animations and voiceovers made complex topics easier to understand.
- Encouraged Progression – the programme linked to further sustainability training for deeper learning.
- Data-driven Insights – standardised reporting helped ESB track engagement, progression, and impact.
- Scalable & Accessible – use of the universal SCORM eLearning format of the programme content ensures easy deployment across ESB’s learning platforms.
Testimonial
“We have partnered with VeriConnect on our Sustainability Essentials and Sustainability Navigator programs, which are integral to our Driven to Make a Difference: Net Zero by 2040 strategy.
The team at VeriConnect has developed engaging and tailored training programs, both online and in-person, that have been exceptionally well received by our employees. These programs have played a crucial role in activating our sustainability strategy, creating a culture of sustainability, and ensuring that every ESB employee is part of our journey towards a sustainable future.
We are excited to continue our effective collaboration with VeriConnect as we move into the next phase of this project.”
Ray Breen, Sustainability Leadership, Development & Engagement Lead, ESB
